The question is coming: what are we doing about AI visibility?

The pressure comes before the strategy

The GEO and AI Visibility 2026 Report by Corporate Ink, a survey of 150 US B2B tech marketers including 75 CMOs and VPs, paints a familiar picture: 88 percent of them get asked by leadership or the board what they are doing about the brand's visibility in AI tools. Only 34 percent say they have a clear strategy.

One caveat we add honestly: it is a relatively small sample in B2B tech. But we recognize the direction in every conversation we have: the question arrives before the answer. And that is exactly the problem, because without numbers you have an opinion. Nobody wins a leadership meeting with that.

Why "we do SEO" is not an answer

The most common answer to the question is: we rank well in Google. That is true, but it is not enough. Good SEO remains the foundation; Google's AI draws from the same index as the regular search results. But a top position in Google does not guarantee a mention in ChatGPT. They are related channels that you need to measure separately. You can rank first for your most important keyword and be completely invisible when a customer asks an AI the same question. More in prompt tracker vs rank tracker and why SEO alone is no longer enough.

The second common answer is: we are keeping an eye on it. In practice that means someone occasionally types the company name into ChatGPT. That is not a measurement, that is an anecdote.

The answer that holds up

A defensible answer contains four elements. No more, but no less either.

1. 1. A baseline

   Which of our customers' questions are we mentioned for right now in ChatGPT, Gemini and Perplexity, and which not? This is the foundation. Without this number the rest is speculation.

2. 2. A named risk

   Which competitors do get mentioned for our buying questions? This makes it concrete and urgent. Leadership does not respond to "we are invisible", but it does respond to "for the question that brings in 40 percent of our revenue, AI names three competitors and not us".

3. 3. A budget in proportion

   Measuring costs $49 a month on Pro or $99 on Automatic (for WordPress). That is not an investment decision, that is a rounding error on your marketing budget. It lets you first show whether the problem exists, before you ask for anything bigger. See our pricing and what GEO costs.

4. 4. A deadline

   When do you report back, and on what? Do not say "we will get started on it" but "in three months I will show whether our score went up and which questions we were added to".

The three questions your leadership really asks

"Are we missing out on revenue?"

The honest answer: you do not know as long as you do not measure, and that is exactly the problem. Losses in AI are invisible. You get no alert when a customer is recommended a competitor. You only notice when the inquiry never comes in. A baseline makes it visible.

"Isn't this hype?"

Partly fair. A lot is being shouted about GEO. But the measurement itself is not speculative: whether ChatGPT mentions your company for a concrete customer question is a fact you can establish today. Start there. If it turns out you are mentioned everywhere, the topic is closed and you have backed that up.

"What does it cost and what does it deliver?"

Measuring costs $49 a month on Pro or $99 on Automatic (for WordPress). The return depends on what the measurement shows. If you find you are missing from your most important buying questions, the business case is quickly made. See the ROI of GEO for the reasoning.

How to report it every month

Leadership does not want a dashboard. They want to know whether it is getting better or worse and what you are doing about it. Three things are enough:

• One number with a trend. Your visibility score this month against last month. That is the number the conversation is about.
• Share of voice. How you score against your competitors in the same answers. This is what leadership understands best, because it is relative.
• The missed questions. A short list of questions where you are not mentioned yet, and what you are doing about it. This turns it into an action list instead of a report.

A worked-out model is in measuring AI visibility. Working with an agency? It can deliver the reporting; see outsource GEO or do it yourself.

Further reading

• The ROI of GEO: the business case
• The GEO optimization plan
• What does GEO cost?
• GEO for businesses and by industry
• Do you need a separate GEO tool?
• All GEO tools compared

Frequently asked questions

Why is our leadership suddenly asking about AI visibility?

Because customer search behavior is visibly shifting. AI tools have gone mainstream, and executives see it happen themselves: they notice they use ChatGPT instead of Google and draw the logical conclusion that their customers do too. So the question does not come from a report, it comes from their own experience.

What is a good answer when the board asks what we do about AI visibility?

A defensible answer contains four things: a baseline (which questions are we mentioned for now, and which not), a named risk (which competitors do get mentioned for our buying questions), a budget in proportion to that risk, and a deadline for reporting back. Without a baseline every answer is an opinion.

How do you report AI visibility to leadership?

With a number that means the same thing every month, plus context. A visibility score shows the trend, share of voice shows how you do against competitors, and a list of missed questions makes it concrete. Leadership does not want a dashboard; they want to know whether it is getting better or worse and what you are doing about it.

Is AI visibility a leadership topic or a marketing task?

The execution is marketing, the decision is not. It is about whether customers still find you in a channel you do not control and cannot buy your way into with ad spend. That affects revenue and market position, so it belongs on the agenda. The execution and the measurement can then sit with marketing.

What does it cost to get AI visibility in order?

Measuring costs little: Pro at $49 or Automatic (for WordPress) at $99 a month for a tool that measures every day and gives concrete improvements. The real investment is in the execution, improving content and technical issues. The good news for your business case is that a small amount lets you show whether the problem exists before you ask for anything bigger.

Source of the percentages: GEO and AI Visibility 2026 Report, Corporate Ink, based on a survey of 150 US B2B tech marketers including 75 CMOs and VP-level marketers.