What is GEO Analytics?

GEO Analytics measures how many visitors reach your website through AI platforms. You see which platform the traffic comes from and which pages are visited, for example from ChatGPT, Perplexity, Gemini, Claude and Microsoft Copilot.

How is it different from the prompt tracker?

The prompt tracker tests every day whether AI mentions your business for the questions your customers ask. GEO Analytics measures what comes back from that in visitors. Being mentioned without traffic is still valuable for your brand, but only with both numbers do you know what a citation brings you.

Why can't I see AI traffic properly in Google Analytics?

Not every AI platform sends a usable referrer. Part of your AI traffic ends up as direct traffic in Google Analytics, and the part that is recognizable is spread over separate referral sources. GEO Analytics brings the recognizable AI sources together per platform. Nobody can assign visits without a referrer, including us, so your AI number is a minimum.

Which AI platforms are measured?

GEO Analytics recognizes visitors from ChatGPT, Perplexity, Google Gemini and other AI assistants, such as Claude and Microsoft Copilot. Those are visitors on your own site. Your questions are tested every day in three AI assistants: ChatGPT, Gemini and Perplexity. Measuring traffic is different from requesting an answer.

Do I need to replace Google Analytics?

No. GEO Analytics runs next to it, or uses your Google Analytics connection. Your existing measurement stays in place.

Do I see which page AI recommends?

Yes. Per page you see how many AI visitors arrive and from which platform. That is often more useful than the total, because it shows which content the models actually use as an answer.

Do I see which question someone asked?

No. AI platforms do not pass on a search term the way Google Search Console does, so that information does not exist on our side. You approach the question behind the visit with the prompt tracker, where you set the customer questions you want tested every day.

What does GEO Analytics cost?

GEO Analytics is included in Pro ($49 a month, for any website) and in Automatic ($99 a month, for WordPress), excluding sales tax, cancel monthly. GreatCompany is opening in the US: join the waitlist and your free report is first in line.

GEO Analytics

See how many visitors AI really sends you

See how many visitors ChatGPT, Perplexity, Gemini and other AI assistants send to your site, which page they land on and which AI reads your site. Per source, per page, per day. AI visibility becomes a number instead of an assumption.

Get early access See pricing

Free to join. When we open in the US, your free AI visibility report is first in line.

From $49 a month, excluding sales tax. Cancel monthly.

Example

Visitors from AI, last 7 days

ChatGPT128
Perplexity41
Gemini23
Copilot9

Example view. Your site, your AI sources, measured per day.

Why you need it

AI traffic disappears into your existing analytics

Not every AI platform sends a usable referrer. Part of your AI visitors show up in Google Analytics as direct traffic, and the recognizable part is scattered across separate referral sources. The result: you cannot prove exactly the channel you want to know works.

That is more than a measurement problem. More and more searches end without a click, because the answer is already on the screen. The traffic you do get, you want to attribute precisely. See why SEO alone is no longer enough.

How to read the numbers

Few visitors from AI is not the same as little effect

The first reaction to an AI dashboard is almost always the same: that is not many. Usually that is true. Put those numbers next to your organic traffic and AI is still small in most industries. But that is the wrong comparison. Someone who arrives through ChatGPT has already asked the orienting questions and already got an answer that named you. They do not click to learn what something is, but to check that it is you.

So with AI traffic you look at three things first. One, the direction: does the number per platform go up or down week over week. Two, the spread: does everything come from one platform, or do several models mention you. Three, the landing page: which page AI recommends tells you which content the model finds useful, and that directly steers what you write next.

What you do not get with AI traffic is the question behind it. An AI platform passes on no search term the way Search Console does, so you know someone came but not why. You fill that gap with the prompt tracker: it knows the question, because you set it yourself. That combination is why both are in the same plan.

How it works

Your AI traffic in three steps

Add the tracking code or connect Google Analytics

One line of code on your site, just like Google Analytics. Already use Google Analytics? Connect it and you do not need the tracking code.

We recognize the AI source

Every visitor that arrives with a referrer from an AI assistant is assigned to that assistant. If an AI service sends no referrer, the visit counts as direct. Your AI number is a minimum, not an estimate.

You see what AI brings in

Per day, per AI source and per page you see how many visitors AI sends you and where they land. That is the number you use to account for your AI visibility.

What you get

The number that accounts for your AI visibility

Per AI platform

Traffic from ChatGPT, Perplexity, Gemini and other AI assistants, such as Claude and Microsoft Copilot, broken down by platform.

Which AI reads your site

See which AI crawlers, such as those from OpenAI and Perplexity, fetch your pages and which pages they read most often.

Per page

Which page AI recommends is at least as useful as how many visitors you get. You see which content actually brings in traffic.

Next to your existing analytics

GEO Analytics does not replace Google Analytics. It brings your AI visitors together, instead of spreading them over separate referrers.

Next to the prompt tracker

The prompt tracker measures whether AI mentions you. GEO Analytics measures whether that brings visitors. Together they cover both halves of the same question.

Do they also convert?

With Google Analytics connected, you also see whether visitors from AI send an inquiry. You decide what counts as an inquiry.

Together with the prompt tracker

Getting mentioned and getting visits are two measurements

The prompt tracker answers whether AI mentions your business for the questions your customers ask. GEO Analytics answers what comes back from that in visitors. The two do not move in step: you can be mentioned a lot without clicks, and that is still valuable for your brand. But only with both numbers side by side do you know what a citation brings you, and which pages contribute most.

Which other metrics you need to complete that story is in how to measure AI visibility.

Practical

One script, next to what you already have

The script is one line you add to your site, in the same place as your other tracking scripts. It runs next to Google Analytics, PostHog, Matomo or whatever else you use, and takes nothing over. In WordPress, Shopify, Webflow and Wix you paste it into the custom code field in the head. A tag manager works too, although a script directly in the page measures more reliably, because it does not wait for the container to load.

What an extra measurement layer means for your privacy policy and cookie banner depends on what you record and why. The trade-offs are in AI search, privacy and data protection. Go through it with whoever handles privacy at your company before you go live.

FAQ

Frequently asked questions

What is GEO Analytics?: GEO Analytics measures how many visitors reach your website through AI platforms. You see which platform the traffic comes from and which pages are visited, for example from ChatGPT, Perplexity, Gemini, Claude and Microsoft Copilot.
How is it different from the prompt tracker?: The prompt tracker tests every day whether AI mentions your business for the questions your customers ask. GEO Analytics measures what comes back from that in visitors. Being mentioned without traffic is still valuable for your brand, but only with both numbers do you know what a citation brings you.
Why can't I see AI traffic properly in Google Analytics?: Not every AI platform sends a usable referrer. Part of your AI traffic ends up as direct traffic in Google Analytics, and the part that is recognizable is spread over separate referral sources. GEO Analytics brings the recognizable AI sources together per platform. Nobody can assign visits without a referrer, including us, so your AI number is a minimum.
Which AI platforms are measured?: GEO Analytics recognizes visitors from ChatGPT, Perplexity, Google Gemini and other AI assistants, such as Claude and Microsoft Copilot. Those are visitors on your own site. Your questions are tested every day in three AI assistants: ChatGPT, Gemini and Perplexity. Measuring traffic is different from requesting an answer.
Do I need to replace Google Analytics?: No. GEO Analytics runs next to it, or uses your Google Analytics connection. Your existing measurement stays in place.
Do I see which page AI recommends?: Yes. Per page you see how many AI visitors arrive and from which platform. That is often more useful than the total, because it shows which content the models actually use as an answer.
Do I see which question someone asked?: No. AI platforms do not pass on a search term the way Google Search Console does, so that information does not exist on our side. You approach the question behind the visit with the prompt tracker, where you set the customer questions you want tested every day.
What does GEO Analytics cost?: GEO Analytics is included in Pro ($49 a month, for any website) and in Automatic ($99 a month, for WordPress), excluding sales tax, cancel monthly. GreatCompany is opening in the US: join the waitlist and your free report is first in line.

Measure what AI brings you

See whether AI mentions you, and how many visitors that brings. Pro for any website, from $49 a month.