Skip to main content
Get early access

Free to join. Just your email.

Insights

Insights and real data

  • See which sources AI uses within your market
  • Track risers and fallers: who gets mentioned more, and why
  • Get concrete actions to be mentioned more often in AI answers
Get early accessAbout the technical scan

Free to join. When we open in the US, your free AI visibility report is first in line.

Based on daily measurementsTransparent: prompts, sources and trend lines

What we measure every day

Every day

measured in ChatGPT, Gemini and Perplexity

3

AI assistants tested daily: ChatGPT, Gemini and Perplexity

What is a data point? A measured AI answer to a prompt, plus the sources it cites, plus your position and how consistent it is over time.

What we know

AI platforms cite YouTube, Reddit and universities

But this varies a lot per industry. Which sources AI cites depends on your market and the questions people ask.

Want to know which sources AI uses in your industry?

Get your free report at launch

Example insights

These are patterns we see in the daily measurements. Examples only; they vary by question, model and industry.

Measured every day in ChatGPT, Gemini and Perplexity

What we see

Every day we test questions that resemble real customer questions: orientation, comparison, "best X" and "alternative to Y".

Why it matters

AI recommendations change quickly by question type and context. With one measurement you miss the pattern.

What to do

  • Focus on question clusters instead of individual keywords
  • Create content AI can summarize easily: definitions, tables, steps
  • Make your key pages verifiable with sources, data and references

Businesses rise and fall in AI answers

What we see

Brands can get mentioned much more often in a short period, or disappear, without their SEO changing much.

Why it matters

AI looks not only at rankings, but at source quality, consistency and repeatable evidence.

What to do

  • Build evidence AI can check: reviews, FAQs, policies, cases, references
  • Fix content that is too vague: make claims verifiable
  • Monitor which pages AI uses as a source, and which it ignores

These source types often appear as supporting evidence

What we see

In many answers, AI leans on reference and community sources, such as YouTube, Reddit and university sites, and on large platforms.

Why it matters

AI draws context from places where credible, repeatable information exists.

What to do

  • Make sure your brand is findable and credible where AI often draws context
  • Make your own site worth citing: clear structure, facts, transparency

These site types we (almost) never see as strong sources

What we see

Directory and link pages, thin affiliate overviews without original evidence, and mass AI-generated content without unique data.

Why it matters

AI, and the systems around it, trust pages less when they lack traceable sources, authority signals or real value.

What to do

  • Stop making "more pages" and start adding better evidence
  • Add unique elements: real numbers, screenshots, methods, cases, references

How we arrive at these insights

  1. 01

    Prompt sets per question type

    Orientation, comparison, purchase and troubleshooting questions.

  2. 02

    Measured per AI platform

    Consistency, variation and context, every day.

  3. 03

    Sources and patterns become a plan

    Prioritized improvements, from quick fixes to new content.

AI answers differ by user, prompt and moment. That is why we measure repeatedly and in clusters.

Frequently asked questions

What is a data point?
A data point is a measured AI answer to a specific prompt, including which sources are cited, where you appear and how consistent that is over time.
Which AI platforms are covered?
We test your prompts every day in ChatGPT, Gemini and Perplexity. GEO analytics also shows how many visitors reach your site through AI assistants, including Claude and Copilot.
Is this SEO?
It touches SEO, but it focuses on recommendations and mentions in AI answers. Traditional SEO is about rankings in search engines; we measure how AI mentions and recommends you.
How quickly do I see change?
You see your current standing right away. Improvements in AI visibility can show within days, but most changes take a few weeks, because AI platforms need to pick up your new content.
Can I compare competitors?
Yes. For every prompt you see which competitors are mentioned and in what position.
Are these insights reliable if AI sometimes hallucinates?
We measure patterns over time and across many prompts. One-off hallucinations stand out because they are not consistent and come without sources.
Who is this for: businesses or agencies?
Both. Businesses use it for their own visibility; agencies use it to monitor and advise clients.

Measure and improve your AI visibility

Join the waitlist. When we open in the US, you get a first analysis within minutes: sources, question clusters and content gaps.

Get early accessSee pricing

Free to join. When we open in the US, your free AI visibility report is first in line.

Further reading

Opening in the US

Be first when GreatCompany opens.

Leave your email and website. When we open, you get your free AI visibility report first: which customer questions ChatGPT mentions you for, who it names instead, and what to fix first.

Free. One email when we open, nothing else. By joining you accept our Terms and Privacy policy.