Terms of Service

1. Who we are and when these terms apply

1.1 GreatCompany.ai is SEO and GEO software operated from Heresingel 19, Groningen, the Netherlands, registered with the Dutch Chamber of Commerce (KvK) under number 95815287 ("GreatCompany", "we", "us", "our"). GreatCompany.ai is the US edition of Briljant and runs on the same software.

1.2 These Terms of Service ("Terms") apply to every use of the website greatcompany.ai, the waitlist, the free report, any trial and any subscription, and to every offer, order and agreement between GreatCompany and you (together, the "Service"). You can reach us at hello@greatcompany.ai.

1.3 By visiting the website, joining the waitlist, creating an account, starting a trial or paying for a subscription, you accept these Terms. If you do not accept them, do not use the Service.

1.4 If you accept these Terms on behalf of a company or other organization, you confirm that you are authorized to bind it, and "you" means that organization. You must be at least 18 years old.

1.5 Any terms, conditions or purchasing terms of your own are expressly rejected and do not apply, even if you refer to them in an order, invoice or other document.

2. Business customers only

2.1 The Service is intended exclusively for businesses, organizations and independent professionals acting in the course of their trade, business or profession. It is not intended for consumers.

2.2 By using the Service you represent and warrant that you are not acting as a consumer. If you are a consumer, you may not use the Service. Where you nevertheless use it as a consumer, only those rights apply that cannot be waived by law.

3. The website, the waitlist and the free report

3.1 Joining the waitlist is free and does not oblige you or us to anything. It gives you a place in line; it does not give you any right to access, a launch date, a price or a feature.

3.2 We may at any time and without liability change, pause or end the website, the waitlist, the free report, the launch date and the offer described on the website. Prices on the website are the prices we intend to charge, in US dollars and excluding sales tax, and are not an offer that you can accept.

3.3 Content on the website, in blog posts, in reports and in emails is general information. It is not legal, financial, tax or other professional advice and we do not guarantee that it is complete, correct or up to date. Examples are labeled as examples and do not describe real customers unless stated otherwise.

3.4 Names, trademarks and logos of third parties, such as search engines, AI platforms and other tools, are used only to identify them. GreatCompany is not affiliated with or endorsed by them unless stated otherwise. Comparisons with other products reflect our own assessment on the date stated and may be outdated.

4. Accounts

4.1 You provide complete and correct information and keep it up to date. You keep your login details secret and are responsible for all use of your account, whether or not you authorized it. Notify us immediately at hello@greatcompany.ai if you suspect misuse.

4.2 You may only add websites, domains and accounts that you own or that you are authorized to manage, and you are responsible for having that authorization.

4.3 We may refuse an account, an order or a website without giving a reason.

5. Subscriptions, trial and payment

5.1 Plans at launch: Pro ($49 a month or $490 a year), Automatic for WordPress ($99 a month or $990 a year) and Agency ($149 a month or $1,490 a year for 3 websites). Extra websites are $39 a month on Pro and Agency, and $99 a month on Automatic. The prices and plan contents shown at checkout are leading.

5.2 Free report and trial: a new account may first get a free report, without payment details and without creating a subscription. Whether a free trial is offered, its length and its conditions are stated at checkout when you activate a subscription; no trial is promised before then. If a trial applies and you do not cancel before it ends, the subscription starts automatically and the first period is charged to your payment method. One trial applies per website, per email address and per organization; we may refuse or end a trial at our discretion.

5.3 Automatic renewal: subscriptions renew automatically for the same period until canceled. You authorize us and our payment provider to charge every renewal to your payment method without further notice. You can cancel in your account settings or by email to hello@greatcompany.ai.

5.4 Cancellation: you can cancel a monthly plan at any time. The cancellation takes effect at the end of the billing period that is running at that moment; until then the plan stays active and amounts already charged are not refunded, in whole or in part. Annual plans renew for one year unless canceled at least 30 days before the end of the current year.

5.5 No refunds: all fees are payable in advance and are non-refundable, including for partial periods, unused websites, unused features, downgrades and early termination, except where the law requires otherwise.

5.6 Taxes: prices exclude sales tax, VAT, use tax and similar taxes, which you pay in addition where they apply. If you are required to withhold any tax, you gross up the payment so that we receive the full amount.

5.7 Introductory price: if you start a subscription at a price we call an introductory price, you keep that price as long as that subscription continues without interruption. Apart from that, we may change prices with at least 30 days notice by email; the new price applies from the next billing period. If you do not agree, you may cancel before the new price takes effect.

5.8 Late or failed payment: if a payment fails or is late, we may suspend or end your access without liability, and you remain liable for the amounts due plus reasonable collection costs. Chargebacks without first contacting us are a breach of these Terms.

6. What the Service does and does not do

6.1 The Service measures, analyzes and suggests. How search engines and AI systems rank, show and cite information depends entirely on their own algorithms, models and policies, which change constantly and over which we have no influence.

6.2 We therefore do not guarantee any position in Google or any other search engine, any mention or citation in ChatGPT, Gemini, Perplexity, Claude, Copilot or any other AI system, or any increase in visibility, traffic, leads, sales or revenue. All measurements, scores, reports, forecasts and advice are indicative.

6.3 The Service uses automated systems, including AI models, to produce analyses, texts and suggestions. Such output can be incomplete, inaccurate, outdated or similar to output for other customers. You must review all output before you use or publish it, and you are solely responsible for what you do with it.

6.4 We may change, add or remove features, AI models, data sources and integrations at any time. We aim for the Service to be available, but do not guarantee that it will be uninterrupted, error-free, secure or free of harmful components. Maintenance and outages may occur without notice.

7. Automatic for WordPress and other connections

7.1 GreatCompany only makes changes on a connected WordPress site for the items you set to Automatic. For items set to Approve first, nothing goes live without your Yes. Every page improvement can be undone in your account.

7.2 Every change that is made because you set an item to Automatic or approved it is a change made on your instruction and under your responsibility. You remain fully responsible for your website, its content, its compliance with law and its backups. Keep your own current backups; we are not responsible for loss or damage to your website, data, rankings or revenue.

7.3 Connections to Google Search Console and Google Analytics are read-only. You are responsible for granting and revoking access to your own accounts.

8. Acceptable use

8.1 You may not: use the Service unlawfully or for spam, deception or manipulation; infringe the rights of others; add websites you are not authorized to manage; resell, sublicense or provide the Service to third parties outside the Agency plan; scrape, copy or reverse engineer the Service or use it to build a competing product; circumvent limits, security or usage caps; share accounts; or overload the Service through automated means.

8.2 Fair use applies to all plans. We may limit, throttle or suspend use that in our reasonable opinion is excessive or harms the Service or other customers.

9. Your content and data

9.1 Your data stays yours. You grant us a worldwide, non-exclusive, royalty-free license to host, copy, process and analyze your content, website data and account data to the extent needed to provide, secure and improve the Service. We may use aggregated and anonymized data that does not identify you for statistics, research and product development.

9.2 You represent and warrant that you have all rights and consents needed for the content and data you provide or connect, and that our use of it under these Terms does not infringe any right of any third party or any law.

9.3 Personal data is processed as described in our privacy policy. Where we process personal data on your behalf, we act as your processor and you are responsible for having a valid legal basis.

10. Intellectual property

10.1 All intellectual property rights in the Service, the website, the software, the reports, the designs, the texts and the brand GreatCompany belong to GreatCompany or its licensors. You receive only a limited, non-exclusive, non-transferable and revocable right to use the Service for your own business during your subscription.

10.2 If you send us feedback or suggestions, we may use them freely without any obligation to you.

11. Third-party services

11.1 The Service relies on and links to third-party services, such as search engines, AI platforms, WordPress, hosting providers, analytics tools and our payment provider. We are not responsible or liable for those services, their availability, their output or their terms, and your use of them is at your own risk and subject to their terms.

12. Disclaimer of warranties

12.1 TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICE, THE WEBSITE AND ALL OUTPUT ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, EXPRESS, IMPLIED OR STATUTORY, INCLUDING ANY WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AVAILABILITY OR RESULTS. NO ADVICE OR INFORMATION, ORAL OR WRITTEN, CREATES ANY WARRANTY NOT EXPRESSLY STATED IN THESE TERMS.

13. Limitation of liability

13.1 TO THE MAXIMUM EXTENT PERMITTED BY LAW, GREATCOMPANY, ITS OWNERS, DIRECTORS, EMPLOYEES, CONTRACTORS, AFFILIATES AND LICENSORS ARE NOT LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFIT, REVENUE, SALES, RANKINGS, TRAFFIC, GOODWILL, DATA OR BUSINESS, OR BUSINESS INTERRUPTION, HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

13.2 TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS IS LIMITED TO THE FEES YOU ACTUALLY PAID US FOR THE SERVICE IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE FIRST CLAIM, AND IN ANY CASE TO NO MORE THAN ONE HUNDRED US DOLLARS (US$100) IF YOU HAVE NOT PAID US ANYTHING, SUCH AS FOR THE WEBSITE, THE WAITLIST, THE FREE REPORT OR A TRIAL.

13.3 Any right to compensation exists only if you notify us in writing of the damage within 30 days after you discovered or should reasonably have discovered it. Any claim against us lapses one (1) year after the event giving rise to it, unless the law prescribes a longer period that cannot be shortened.

13.4 These limitations apply to every claim, whether in contract, tort (including negligence), statute or otherwise, and are an essential part of the bargain between us; without them our prices would be higher. Nothing in these Terms limits liability that cannot be limited or excluded by mandatory law, such as liability for intent or deliberate recklessness of our management.

14. Indemnification

14.1 You will defend, indemnify and hold harmless GreatCompany, its owners, directors, employees, contractors, affiliates and licensors from and against all claims, demands, damages, losses, fines, penalties, costs and expenses (including reasonable attorneys' fees and legal costs) arising out of or relating to: (a) your use of the Service or its output; (b) your websites, content, products and services; (c) any change made on your website on your instruction or approval; (d) your breach of these Terms or of any law; and (e) any claim by a third party, including your own clients when you use the Agency plan.

14.2 We may choose to control the defense of any such claim ourselves, at your expense. You may not settle a claim that affects us without our prior written consent.

15. Suspension and termination

15.1 We may suspend or terminate your access to the Service, in whole or in part, immediately and without liability, if you breach these Terms, fail to pay, use the Service in a way that may cause harm to us, other customers or third parties, or if required by law or by a third-party provider. We may also end the Service or any plan for everyone with 30 days notice.

15.2 On termination your right to use the Service ends. We may delete your data 30 days after the end of your subscription. Amounts due remain payable and are not refunded. Sections that by their nature should survive, including sections 5, 9 to 14 and 16 to 18, survive termination.

16. Force majeure

16.1 We are not liable for any failure or delay caused by circumstances beyond our reasonable control, including outages or changes at hosting providers, AI platforms, search engines, payment providers or internet infrastructure, cyberattacks, government measures, war, pandemics, strikes and power failures.

17. Governing law, courts and disputes

17.1 These Terms and every agreement and dispute between you and us are governed exclusively by the laws of the Netherlands, without regard to conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods (CISG) does not apply.

17.2 All disputes are submitted exclusively to the competent court of the District Court of the Northern Netherlands (Rechtbank Noord-Nederland), location Groningen, the Netherlands. You consent to the personal jurisdiction of that court and waive any objection based on venue or inconvenient forum. We may nevertheless bring a claim, including for payment or for injunctive relief, before any competent court in your place of business.

17.3 CLASS ACTION WAIVER: TO THE MAXIMUM EXTENT PERMITTED BY LAW, YOU MAY BRING CLAIMS AGAINST US ONLY IN YOUR INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE PROCEEDING.

17.4 JURY TRIAL WAIVER: TO THE MAXIMUM EXTENT PERMITTED BY LAW, YOU AND WE EACH WAIVE ANY RIGHT TO A TRIAL BY JURY IN ANY PROCEEDING ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS.

17.5 Before starting any proceeding, you first contact us at hello@greatcompany.ai and give us 60 days to resolve the matter.

18. General

18.1 Changes: we may change these Terms at any time. The date at the top shows the latest version. Material changes for paying customers are announced at least 30 days in advance by email or in your account; continued use after that date means you accept the new Terms. If you do not agree, you may cancel before they take effect.

18.2 Assignment: you may not transfer your rights or obligations without our prior written consent. We may transfer our rights and obligations, including to a successor or in a reorganization, merger or sale.

18.3 Export and sanctions: you represent that you are not located in, and not owned or controlled by a person in, a country or on a list subject to US, EU or UN sanctions, and you will not use the Service in violation of export control or sanctions laws.

18.4 Our records, including logs and data in our systems, are conclusive evidence of the use of the Service and of the communications between us, subject to proof to the contrary.

18.5 If any provision is held invalid or unenforceable, it is limited to the minimum extent necessary or replaced by a valid provision that comes as close as possible to its purpose, and the remaining provisions stay in full force. Our failure to enforce a right is not a waiver of that right.

18.6 These Terms, together with the privacy policy and any order confirmation, are the entire agreement between you and us about the Service and replace all earlier agreements and statements. We may give notices by email to the address in your account or by notice in the Service. If these Terms are translated, the English version prevails.