Outsource SEO and AI visibility
Want to be mentioned more often in ChatGPT and found better in Google, but no time for it? This page explains what you outsource, how to pick an agency and when software alone is enough.
Want to know first what an agency does and costs? Read what a GEO agency does and costs.
What you outsource
Outsourcing here means: someone else writes and publishes the work that lets an assistant mention you. Your customers' questions answered on a page, in plain English. The copy in the source of the site, not only in an image or a PDF. The name, address and service the same everywhere.
It is not a loose blog post nobody reads, and it is not a promise that you will top every question next week. AI visibility is a loop: measure, create a page, measure again. A good agency runs that loop with you, at the pace your site and your market allow. The method in steps is in the GEO optimization plan. The definition is in what is GEO. Torn between doing it yourself and an agency? Read outsource GEO or do it yourself.
What the agency does and what software does
Software is the tool. GreatCompany measures every day whether ChatGPT, Gemini and Perplexity mention your business when someone asks for a recommendation. It writes the page that answers that question. Then it shows whether that page changed anything. Three assistants, no more.
The agency is the execution. It picks which question is worth tackling first, puts the copy on the site and keeps up the measurement. Running ads in ChatGPT is a separate job; being mentioned in the answer is what this page is about.
Prefer to stay in control yourself? Then the software is enough. What it costs is on the pricing page.
How to tell whether an agency fits
A good agency for this work recognizes the difference between a spot in Google and a sentence in an answer. It writes in your customer's language, not in the language of a report. It dares to say which page brings nothing. And it measures afterwards, instead of delivering a package of pages and disappearing.
Ask three questions in the first conversation: how do you measure whether AI mentions us, which page would you change first and why, and what happens to the measurement if we stop working together. The answers tell you more than a case study.
How fast you see something
Whether an assistant mentions you after the work starts shows up in weeks to a few months. A page that goes live today is not a recommendation tomorrow. A site the crawler cannot read delivers nothing even after a month of copy. That is why measuring belongs in the assignment, not as an afterthought. If someone demands a fixed date when "it will be done", be skeptical: that date depends on your current site.
When you are better off doing it yourself
Outsourcing is the wrong first step if you do not yet know which question you want to win, or if you are not allowed to change the site. Then a measurement is enough, plus a conversation with whoever can change the site. It is also the wrong step if you want a seasonal promotion live next week: being mentioned builds up more slowly than an ad.
Doing it yourself fits if you have the time to learn the loop. The plan and the prompt tracker are made for that. Outsourcing fits if that time is not there and the work still has to be done. Both are possible.
A question about the platform itself? Ask it through contact.
Frequently asked questions
- What does an agency do, and what does software do?
- The agency writes and publishes the work: your customers' questions answered on a page, the copy in the source of the site, and name, address and service the same everywhere. Software such as GreatCompany is the yardstick: whether ChatGPT, Gemini and Perplexity mention you, every day. Have a WordPress website? With Automatic, GreatCompany makes improvements every Monday itself, and you can approve each one first.
- How do I recognize a good agency for AI visibility?
- It can explain the difference between a spot in Google and a sentence in an AI answer, it measures before and after, it writes in your customer's language and it tells you which page brings nothing. Be wary of guarantees of a top spot in ChatGPT: nobody can promise that.
- Am I locked in once I hire an agency?
- That depends on the contract. Ask about the minimum term before you sign. Make sure the measurement does not live only with the agency, so you can continue yourself later with the same numbers.
- What if I would rather measure myself, without an agency?
- Then software is enough. GreatCompany Pro costs $49 a month and tells you page by page what to improve; on WordPress, Automatic ($99) makes the changes for you. See the pricing page.
Measure first, then decide who does the work
Join the waitlist. When GreatCompany opens in the US, your first report shows where you stand in Google and AI. Take it to an agency, or use it to do the work yourself.
Free to join. When we open in the US, your free AI visibility report is first in line.
Curious what AI crawlers see on your site? About the technical scanPro $49, you do it yourself · Or automate your SEO for $99, built for WordPress