What is the best GEO tool for a small business?

For most small and mid-sized businesses and agencies, a tool you can start yourself at a fixed monthly price, that measures ChatGPT, Gemini and Perplexity and tells you what to fix. GreatCompany is built for that, from $49 a month. Large organizations with their own analysts look at enterprise platforms such as Profound.

A GEO tool (Generative Engine Optimization) measures and improves your visibility in AI search engines. The core is a prompt tracker that tests whether AI platforms such as ChatGPT mention your brand in their answers, plus advice to get mentioned more often.

What should I look for when choosing an AI visibility tool?

The price relative to what you need to measure, which AI platforms are measured, whether you can follow competitors, whether you get concrete actions or only a dashboard, and whether you can start yourself quickly.

Are there free GEO tools?

Several tools offer a free trial or a free tier. You can also test manually: ask your most important customer questions in ChatGPT, Gemini and Perplexity and note whether you are mentioned. GreatCompany gives a free AI visibility report to everyone on the waitlist when we open in the US.

The best GEO and AI visibility tools, compared

GEO tools measure whether ChatGPT, Gemini, Perplexity and Google's AI mention your business, and some help you improve it. Below are 12 tools with what each is built for and what it costs, as published on the vendor's own site on October 17, 2026. GreatCompany wrote this page and has an interest in you choosing GreatCompany, so judge it critically.

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Best for small and mid-sized businesses and agencies

1. GreatCompany

GEO platform and prompt tracker. Measures every day whether you are mentioned in ChatGPT, Gemini and Perplexity, compares you with competitors and gives concrete advice, with a Content Agent that writes the missing page. Automatic, made for WordPress, publishes up to 5 improvements to your site every Monday, or waits for your approval first. Every page improvement can be undone with one click. Opening in the US: join the waitlist.

Price: Pro $49, Automatic $99, Agency $149 a month (source: greatcompany.ai/pricing)

Enterprise market leader

2. Profound

US platform for large organizations, with high prompt volumes and extensive data export. Built for teams with their own analysts. For most small businesses this is more than they need.

Price: Enterprise, on request

GreatCompany vs Profound

Mid-market analytics

3. Peec AI

A clean analytics platform that tracks brand visibility in ChatGPT, Perplexity, Google AI Overviews and more, with many countries and languages. Strong for mid-market teams active in several markets.

Price: From $95 a month (Starter, 3 AI models); extra models cost more (source: peec.ai/pricing)

GreatCompany vs Peec AI

If you already use Semrush

4. Semrush AI Visibility Toolkit

AI visibility module inside Semrush with share of voice, sentiment, prompt tracking and Prompt Research, where prompts get a volume estimate like keywords. Strong if your reporting already lives in Semrush. Priced per domain, so it adds up with several clients.

Price: $99 a month per domain as an add-on (source: semrush.com)

GreatCompany vs Semrush

If you already use Ahrefs

5. Ahrefs Brand Radar

AI visibility module inside Ahrefs, with a very large prompt index across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Custom prompts can run daily, weekly or monthly.

Price: Custom Prompts from $50, index from $199, all models $699 a month (source: ahrefs.com/brand-radar)

GreatCompany vs Ahrefs Brand Radar

International brands and agencies

6. Promptwatch

An extensive platform with prompt tracking, crawler logs, citations, agent analytics and a content agent that writes articles. Measures many models, including Claude, Meta, DeepSeek and Grok.

Price: From $95 a month (source: promptwatch.com/pricing)

Promptwatch alternative

Cheapest way to start

7. Otterly.ai

A popular AI search monitoring tool with a GEO audit, Google Analytics integration and coverage across several AI engines. A fine entry point if you only want light monitoring.

Price: From about $29 a month (source: otterly.ai/pricing)

GreatCompany vs Otterly.ai

Enterprise content operations

8. AirOps

A content platform for large teams, with task-based pricing, CMS integrations and an agent that monitors, refreshes and drafts content.

Price: Free tier; paid plans from about $199 a month (source: airops.com/pricing)

GreatCompany vs AirOps

If you already use SE Ranking

9. SE Ranking AI Visibility Tracker

AI visibility module inside the broader SE Ranking SEO platform. Handy if you already use SE Ranking for classic SEO and want to add AI tracking.

Price: Part of an SE Ranking subscription

Writing content for Google and ChatGPT

10. SEO.AI

Writes pages for a fixed monthly price and publishes them as WordPress posts. Its pricing page ties that work to visibility in Google and ChatGPT, for one site or more.

Price: From $149 a month for 1 site (source: seo.ai/pricing)

SEO.AI alternative

Brand perception in AI

11. Goodie

Focuses on how AI talks about your brand: sentiment, accuracy and perception, rather than search visibility for buying questions.

Price: From $99 a month, as published

GreatCompany vs Goodie

Specialist AI rank tracking

12. AI Clicks

Tracks your position in AI answers in the tradition of SEO rank trackers, with a focus on ChatGPT and on depth of history.

Price: About $79 a month, as published

GreatCompany vs AI Clicks

Prices excluding sales tax, as published on October 17, 2026. Prices can change; check the vendor's site before you buy.

The three categories of GEO tools

Not every tool does the same thing. There are roughly three kinds, and which one you need depends on your question.

1. AI visibility platforms

All-in-one platforms that measure whether your brand is mentioned across several AI search engines, for which questions, and how you score against competitors. They combine citation tracking, share of voice and trend reports. Examples: GreatCompany, Promptwatch, Profound, Peec AI.

2. AI rank trackers

Focused on your position in AI answers: are you named first, second or third? Like classic rank tracking, but on prompts instead of keywords. See prompt tracker vs rank tracker.

3. Brand monitoring in LLMs

Less about search visibility, more about brand perception: how AI talks about your brand, with what sentiment, and whether it is right.

How to choose the right GEO tool

No tool is best for everyone. This is what we consider the logical choice per situation, based on the tools above.

Small and mid-sized businesses and agencies: GreatCompany. From $49 a month, measures the three assistants most customers use, and turns the measurement into concrete fixes. On WordPress, Automatic publishes them for you. For agencies, see GEO for agencies.
Enterprise with high volumes: Profound or Promptwatch. Both are built for large organizations with their own analysts, high prompt volumes and extensive export. Expect enterprise pricing.
Mid-market team that mainly wants to analyze: Peec AI. A clean analytics platform for several markets without an enterprise budget.
Start light and cheap: Otterly.ai, from about $29 a month. Less depth than a full platform, but a fine first picture of your AI visibility.
You already use an SEO suite: The AI module of your suite: Semrush AI Visibility Toolkit, Ahrefs Brand Radar or SE Ranking. Handy if you want AI tracking next to your existing SEO reporting.

What to measure, whatever tool you use

Citation rate: how often are you cited as a source?
Prompt appearance: for which questions do you appear, and for which not?
Share of voice: how do you compare with competitors in the same answers?
Position in the answer: are you named first or at the bottom?
Branded search: are direct searches for your name going up?
Crawler activity: do GPTBot, PerplexityBot and ClaudeBot visit your site, and how often? See how AI crawlers read your site.

Free alternatives and manual methods

Manual testing: ask your most important customer questions in ChatGPT, Gemini and Perplexity and note whether you are mentioned. Time-consuming and only a snapshot, but free.
Google Search Console: follow branded search as an indirect indicator of AI visibility.
Server logs: analyze AI bot crawl activity on your site.
Google Analytics: filter referral traffic from chatgpt.com, perplexity.ai and gemini.google.com. See how to track ChatGPT traffic.

Frequently asked questions

What is the best GEO tool for a small business?: For most small and mid-sized businesses and agencies, a tool you can start yourself at a fixed monthly price, that measures ChatGPT, Gemini and Perplexity and tells you what to fix. GreatCompany is built for that, from $49 a month. Large organizations with their own analysts look at enterprise platforms such as Profound.
What is a GEO tool?: A GEO tool (Generative Engine Optimization) measures and improves your visibility in AI search engines. The core is a prompt tracker that tests whether AI platforms such as ChatGPT mention your brand in their answers, plus advice to get mentioned more often.
What should I look for when choosing an AI visibility tool?: The price relative to what you need to measure, which AI platforms are measured, whether you can follow competitors, whether you get concrete actions or only a dashboard, and whether you can start yourself quickly.
Are there free GEO tools?: Several tools offer a free trial or a free tier. You can also test manually: ask your most important customer questions in ChatGPT, Gemini and Perplexity and note whether you are mentioned. GreatCompany gives a free AI visibility report to everyone on the waitlist when we open in the US.

All comparisons

Comparing is useful, your own numbers are more useful

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