Connecting Google Search Console to your AI visibility: how it works

Connecting Google Search Console to GreatCompany takes about 2 minutes: sign in with your Google account, give read-only access and you are done. From then on you see your Google clicks, impressions and positions per page next to your daily AI measurements from ChatGPT, Gemini and Perplexity. On Automatic, from 4 weeks after an improvement, your overview email shows how many extra clicks the improved pages got from Google. On Pro you see the clicks since publication for an article from the Content Agent.

In this article: why that combination is so useful, what Google itself now shows about AI impressions, and what exactly you see after connecting.

Why connect Search Console to an AI tool?

Because otherwise you work with half a picture. SEO data tells you what Google does: which pages get clicks and impressions and at which position you are. Prompt data tells you what ChatGPT, Gemini and Perplexity recommend when your customers ask their question there. Two different channels with their own logic, and your customers use both.

How to turn those search queries into a list for your site is in keyword research with AI.

Say you rewrite a services page. In Search Console you then see whether clicks and impressions move, but not whether AI search engines now mention you for relevant customer questions. In a separate GEO tool you see the latter, but miss the Google side. Only when both measurements sit side by side, per page, do you see the picture, and know what works and where to adjust.

What does Search Console show about AI?

Google took a first step itself. In June 2026 it launched a report in Search Console with impressions of your website in AI Overviews and AI Mode, the AI parts of Google Search. It rolled out in phases and reached all properties worldwide by the end of August 2026.

Important to know: the report currently only contains impressions. Clicks and query data are missing. So you see that you appear in Google’s AI results, but not for which questions and what it brings in. And the report only covers Google’s own AI surfaces: what users see in ChatGPT, Perplexity or the Gemini app falls outside it.

That makes it a useful extra signal, and above all a confirmation that AI visibility has become its own channel that you need to measure separately.

How to connect Google Search Console to GreatCompany

1. In GreatCompany, go to the settings for connections, or click the connect button on the content opportunities page.
2. Sign in with the Google account that has access to your website’s Search Console property.
3. Grant read-only access. That is it: the connection is ready within 2 minutes.

The connection is read-only on purpose. GreatCompany can view your data, but cannot change anything in your Search Console or on your website. Access tokens are stored encrypted, and you can revoke the connection at any time.

What you see in GreatCompany after connecting

After connecting, three things come together that you cannot judge as well separately:

1. Google data next to your AI measurements, per day and per page. You see clicks, impressions and position per day and per page, right next to the daily prompt measurements of the prompt tracker. One timeline, two channels.

2. Extra clicks from Google in your overview email (from 4 weeks). On Automatic, from 4 weeks after an improvement, your overview email shows how many extra clicks the improved pages got from Google. On Pro you see the clicks since publication for an article from the Content Agent. So you do not have to guess whether that new FAQ or rewritten services page does anything.

3. Search queries next to customer questions. The queries people use to find you in Google sit next to the AI customer questions you are measured on. You see where the two channels overlap and where you already score in one while you are still invisible in the other. Missing for questions where a competitor is mentioned? Read our guide to content gap analysis for AI search.

How to put those numbers in a monthly overview is in SEO reporting.

Why the combination of SEO data and prompt data matters

Most tools pick one side. SEO tools like Semrush and Ahrefs measure Google and treat AI as a side topic at most. GEO tools measure AI mentions, but do not know what the same page does in Google. That leaves the most important question unanswered: does this improvement bring anything?

SEO data says what Google does. Prompt data says what ChatGPT, Gemini and Perplexity recommend. Only together do you see per page your Google data next to your AI measurements. That is the difference between steering on gut feeling and steering on evidence.

See all parts of this approach on the features page. How to improve your pages with those numbers is in how to improve your SEO.

Start today

Join the waitlist and connect Search Console from day one when we open. After your first week there is already a timeline with your Google data and AI measurements side by side.