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How much does Profound cost? A quote, not a list price
Short answer: for brands, Profound now sells through a quote, not a list price. Earlier in 2026 it listed two self-serve plans, but according to industry trackers those were removed from the brand pricing page in mid-September 2026. We do not make up a number.
What you can see is what kind of team it is built for, what that says about the order of magnitude, and which four questions make a quote comparable.
GreatCompany writes this page and sells its own product. That is why we stick to what Profound says about its audience and what is publicly documented.
What is known
| What | Profound | GreatCompany |
|---|---|---|
| Starting price | Quote for brands | Pro $49, Automatic (for WordPress) $99 a month |
| Earlier in 2026 | Starter $99 (ChatGPT only), Growth $399, billed annually | Same as now |
| Type of platform | Enterprise AI visibility platform | Workbench: measure, then improve |
| Audience | Organizations with their own data and marketing team | Small businesses, freelancers, agencies |
| Time to start | Usually an implementation process | Measuring on the day you open an account |
| Contract | Typically annual | Monthly |
The feature comparison, apart from this pricing question, is on GreatCompany vs Profound.
What “enterprise” says about the price
Even without an amount, the segment says something. Enterprise platforms are sold with an implementation process, a contract term of usually a year or more, and a price that moves with the number of domains, markets and users. Third-party reviews report enterprise budgets in the low thousands of dollars a month and up, but those are estimates, not published prices. The license is also rarely the whole cost: implementation and internal hours come on top.
That does not make it an expensive or a cheap tool. It makes it a different kind of purchase. Do not compare it with a monthly subscription but with a software project.
Four points in the Profound quote
- What is the total per year, including implementation and support? Not the license alone.
- How many domains, markets and users are included, and what does an extra one cost? This is where a quote later goes off the rails.
- How many of your own prompts are in the license, and does Profound count a model or a market as an extra measurement? That decides whether the quota is generous or tight. The math for another product, Ahrefs, is separate: see Ahrefs Brand Radar pricing.
- What are the contract term and cancellation terms?
When Profound makes sense
If you have your own data and marketing team, several brands or markets, and need extensive crawler insights and workflows, Profound is built for exactly that. An implementation process is then not an obstacle but a normal step.
When to look elsewhere
A small business, a freelancer or an agency with small business clients mostly buys modules at Profound that assume an in-house data team. If you want to know whether ChatGPT names you for your customers’ questions, GreatCompany is enough: $49 a month for Pro or $99 for Automatic (for WordPress), measured daily. The market overview is on the best GEO tools.
Before you go into the quote
Measure where you stand first. Without that baseline you cannot say whether Profound’s scope (domains, markets, prompts) fits you. Ask ChatGPT a handful of your customers’ questions by hand, or join the GreatCompany waitlist for the automated check when we open in the US.
Frequently asked questions
- How much does Profound cost per month?
- For brands, Profound now sells by quote. Earlier in 2026 it listed self-serve Starter ($99 a month, ChatGPT only) and Growth ($399 a month) plans, billed annually, but according to industry trackers those disappeared from the brand pricing page in mid-September 2026. What you pay, you ask Profound.
- Why is there no public price?
- Profound focuses on enterprise organizations with their own data and marketing teams. In that segment buying goes through procurement, where scope, number of domains, markets and users determine the amount. A fixed price list rarely fits that.
- Can I start using Profound the same day?
- Usually not. Where a self-serve tool measures within an hour, an enterprise platform usually comes with an implementation process. So count not only on license costs but also on lead time and internal hours.
- What should I ask for in the quote?
- The annual total, including implementation and support. How many domains, markets and users are included, and what an extra one costs. How many prompts the license covers, and whether an extra model or market counts extra. And the contract term. Without those four you are comparing apples and oranges.
- Is Profound suitable for small businesses?
- Rarely. It is built for enterprise organizations with their own data and marketing teams, with matching modules, implementation and price level. A local business that only wants to see whether an assistant names it mostly buys platform it will not use.
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