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How much does Ahrefs Brand Radar cost? The math you need to do
Ahrefs Brand Radar is one of the best-known AI visibility tools right now. The price is less simple than the website suggests, because there are two amounts you need to add up. Below is the full math.
To be clear: we make GreatCompany, a platform for measuring and improving AI visibility. We compete with Ahrefs here, which is why every amount below comes with the full calculation.
The price of Brand Radar
As published on ahrefs.com/brand-radar on October 17, 2026, Brand Radar comes in three levels:
| Option | Price per month | What you get |
|---|---|---|
| Custom Prompts | From $50 | Tracking of your own prompts |
| Index | From $199 | Access to the market-wide prompt index |
| All models | $699 | AI Overviews and AI Mode, ChatGPT, Perplexity, Copilot and Gemini, plus 2,500 checks for custom prompts |
Check their site for the current terms. And note: this is not the amount you pay.
The hidden second line item: it is an add-on
You cannot buy Brand Radar on its own. It hangs off an Ahrefs plan, and the cheapest plan that can add it (Lite) is $129 a month. Without that plan the module cannot be used.
The real math for full AI visibility:
- Ahrefs Lite subscription: $129 a month
- Brand Radar, all platforms: $699 a month
- Total: $828 a month
Per year that is about $9,900.
The unit to watch: what is a check?
This is the detail most reviews skip. Brand Radar includes 2,500 checks a month for your own prompts. Sounds generous. But a check is defined as:
1 prompt x 1 AI model x 1 location = 1 check
So if you track 5 models from 1 location, every prompt costs you 5 checks. Of your 2,500 checks, that leaves about 500 custom prompts a month. Want to measure from several locations too, and that halves again.
That is not a criticism of Ahrefs, because their strength lies elsewhere: a very large index of prompts based on real search behavior (hundreds of millions, according to Ahrefs in October 2026). You get market-wide data nobody else has. But if you mainly want to track your own 50 customer questions daily, you are buying a database you do not need.
For agencies the checks run out fast
The 2,500 checks are shared across everything you track. Ten clients with 50 questions each, on five models, need 2,500 checks for a single run. Daily tracking for all of them does not fit, so an agency either tracks less often, tracks fewer questions or buys more capacity.
When is $828 a month well spent?
Honestly: often enough. Choose Brand Radar if you:
- Already work with Ahrefs
- Want market-wide prompt data, not only your own questions
- Want to measure AI Overviews and AI Mode, where most of the volume is
- Want to look up the AI visibility of any competitor without setup
- Have a budget at that level
Then you get your money’s worth and cheaper tools do not fit that need.
When you pay too much
In this situation you are buying platform you do not use:
- You mainly want to know whether ChatGPT, Gemini and Perplexity name your business
- You have a handful of services or regions to track, no market research needed
- You are a small business or freelancer
Then you pay $828 a month for a database you do not consult.
The alternative: keep your Ahrefs and cancel nothing
This is the point that is often missed. You do not have to choose between Ahrefs and a GEO tool. Ahrefs is a complete SEO suite with backlinks, keyword research and site audits. Nothing replaces that.
The question is narrower: do you buy the AI module for $699, or do you put a separate tool next to it? GreatCompany Pro costs $49 a month, Automatic (for WordPress) $99, and measures daily whether AI names you for your questions. You keep your Ahrefs.
To see the features side by side, see GreatCompany vs Ahrefs Brand Radar. Wondering whether you need a separate tool next to your SEO suite at all? Read SEO tool or GEO tool. And for the complete market overview: the best GEO tools compared.
Start by knowing where you stand
Whichever tool you consider: if you do not know which questions AI names you for now and which not, you cannot decide how many prompts or platforms you need. Ask ChatGPT a handful of your customers’ questions by hand first, or join the GreatCompany waitlist for the automated check when we open in the US. Then you know what you are buying.
Frequently asked questions
- How much does Ahrefs Brand Radar cost per month?
- As published on ahrefs.com/brand-radar on October 17, 2026: custom prompts from $50 a month, the prompt index from $199, and all models $699 a month. On top of that comes an Ahrefs plan that can add Brand Radar, Lite from $129 a month. The full set comes to about $828 a month.
- Is Brand Radar included in my Ahrefs subscription?
- No. Brand Radar is a paid add-on on top of your existing Ahrefs plan. You cannot buy it without an Ahrefs subscription, and it is not in the standard package.
- How many of your own prompts can you track with Brand Radar?
- You get 2,500 checks a month for custom prompts. Ahrefs defines a check as prompt x model x location. Five models and one country then leave about 500 custom prompts a month.
- What does Ahrefs Brand Radar cost for an agency with several clients?
- The module sits on one Ahrefs subscription, so the monthly price does not multiply per client. The limit is the number of custom prompt checks: track 50 questions for ten clients on five models and you need far more checks than the 2,500 a month in the full plan.
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