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Having AI write your blog: how to make one that actually gets found
Having AI write a blog post works well, on one condition: you supply the topic and the facts, the AI supplies the text. Turn that around and let the AI come up with everything, and you get a neat text that looks like a thousand others. Google has no reason to show it, and a reader has no reason to call you.
That is how we work too: facts first, then text.
Does Google allow AI-written posts?
Yes. Google looks at the page, not at who made it. Its guidance on AI-generated content says using AI is fine as long as the page has value for the reader. The line is at mass production without value. The full explanation is in AI content that sounds human.
Why most AI blog posts deliver nothing
Ask ChatGPT: “Write a blog post about choosing a daycare.” You get 600 words with headings like “The importance of the right choice” and “What to look for”. Everything is correct. Nothing is new.
The problem is how a language model works. It writes what is most likely. That is by definition the average of what is already out there.
What is missing:
- Your facts. What does a day of care cost at your center? How many children per group? Is there a waitlist?
- Your experience. Which question do parents ask on every tour?
- A choice. An opinion, advice, something someone could disagree with.
- A search query. Is anyone searching for this topic? And what do they want to know?
A post without those four is filler.
The method in 6 steps
1. Choose a question your site does not answer yet
Do not start with “what shall I write about”. Start with what people search for.
Three sources:
- Your inbox and your phone. Which question did you get three times this month?
- Search Console. Queries where you are shown, but have no page of your own.
- AI assistants. For which question does ChatGPT name your competitor and not you?
A daycare center in Raleigh sees 210 impressions a month in Search Console for “daycare cost calculator”. The site has no page for it. That is the post.
How to find such questions with AI is in keyword research with AI.
2. Write down your facts first
Before you ask the AI anything, make a list. Ten lines is enough.
- Your daily or weekly rate for full-time care
- What parents can typically get back through the Child and Dependent Care Credit or a dependent care FSA, with the source
- A worked example for two days a week
- What is included in your price: diapers, meals, field trips
- The question parents always ask, and your answer
That list makes the post yours. Without it, the AI writes a post any daycare in the country could have published.
3. Let the AI make an outline
Give the search query, your audience and your facts. Ask for a structure with subheadings, with the answer to the main question in the first paragraph.
Look critically at the headings. Is there a heading that fits any topic, such as “Conclusion” or “The importance of”? Remove it.
4. Have the text written section by section
Do not ask for the whole post at once. Let the AI write per heading, with the facts that belong to that heading. That way you stay in control and the text gets more concrete.
Give it rules: short sentences, no jargon, the answer first. Which assistant writes long texts best is compared in SEO with ChatGPT, Claude or Gemini.
5. Rewrite what sounds like AI
Read the text out loud. Where you stumble, something is wrong. Watch especially for sentences that say nothing, like “In today’s world, it is more important than ever”. And for an ending that repeats what was already said.
Cut them. Replace them with an example from your own practice. The six rewriting steps are in AI content that sounds human.
6. Finish it for Google
- A title of at most 60 characters with the search query up front. See writing an SEO title.
- A meta description that says what the reader gets.
- Two or three links to other pages on your site, and links to the new post from two existing pages.
- Your name as the author.
- A date.
The links are forgotten most often. A post nothing links to is found late by Google and taken less seriously.
Automatic blogging: what works and what we advise against
There are tools that take over the whole process. They pick topics, write the articles and put them into your WordPress. Some publish every day.
We make a distinction here.
| Part | Automatic? | Why |
|---|---|---|
| Choosing topics based on your numbers | Yes | Software sees better than you where a page is missing |
| Writing a first draft | Yes | Saves you an hour |
| Saving as a draft in WordPress | Yes | Saves copy and paste |
| Publishing without anyone reading it | No | It contains facts only you can check |
| A new article every day | No | That is the mass production Google has a policy against |
A post that says your center opens at 7:00 when it opens at 7:30 costs you an angry parent. A post with a made-up tax credit amount costs you trust. So: let it write, approve it yourself.
Where generating many pages at once does and does not work is in programmatic SEO.
How GreatCompany does it
In GreatCompany, blog posts are off by default. That is a deliberate choice. Titles, descriptions and internal links can run automatically. A blog post cannot.
If you turn blog posts on, it works like this. GreatCompany sees which customer question your site has no answer for. That can be a query from Google, or a question where ChatGPT names your competitor. GreatCompany writes a first draft and puts it in front of you. You read it and say Yes or No. Only after your Yes does it go to your site.
You can also start it yourself. Ask your SEO assistant in the chat: “What should I write a blog post about?” You get a customer question your site says nothing about yet. If you want, the assistant writes the article. See the AI SEO assistant.
How many posts do you need?
Fewer than you think. A local business with ten good pages about its services and five posts that answer real customer questions is better off than a competitor with a hundred thin articles.
Only write a new post once your existing pages are right. A service page without a title pays off more when you improve it than a new post next to it. How posts and service pages form one whole is in topic clusters.
The whole story of what you can and cannot leave to software is in automating SEO with AI.
See which question your first post should answer
Join the waitlist. When we open in the US, your free report shows for which customer questions ChatGPT names your competitor and not you. Those are the topics your site is missing an answer for. That is where you start.
Frequently asked questions
- Can you have AI write a blog post?
- Yes. AI writes a readable first draft in a minute. Whether that post also gets found depends on what you put in: a topic people search for, your own facts and experience, and a check before it goes live. A post AI writes without that input looks like a thousand others.
- Does Google penalize blog posts written by AI?
- No, not because they were written by AI. Google judges whether a page helps the reader. Google does have a policy against producing pages at scale that mainly exist to rank. One good post a month with AI help is no problem. Thirty posts a month that nobody reads before publishing are.
- How often should you blog for SEO?
- There is no fixed number. One post a month that answers a real customer question well does more than a weekly post about nothing. Start with the questions your customers ask and that your site has no page for yet.
- Is automatic blogging in WordPress a good idea?
- Automatic writing is fine. Automatic publishing we would not do. A blog post contains facts about your field and your business. Someone has to read them. Let the AI save the post as a draft and approve it yourself.
- How long should a blog post be for SEO?
- As long as it takes to answer the question. For a simple question, 600 words is enough. For a topic with several sides you end up at 1,200 to 2,000 words. Never stretch a text to hit a word count.
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