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GEO Fundamentals

GEO means Generative Engine Optimization: making sure an assistant such as ChatGPT, Gemini or Perplexity mentions your business when someone asks for advice. That is a different question from a spot in the blue links of Google.

These articles explain the difference without agency jargon: what an answer is, what a source is, and why a factual page gets cited more often than a slogan. Start with what is GEO, then read AI visibility for the full picture from measuring to improving.

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See whether ChatGPT mentions your business.

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