How much does Promptwatch cost? The prices and plans at a glance

Promptwatch is one of the best-known AI visibility platforms: it measures whether AI models such as ChatGPT, Perplexity, Claude and Gemini name your brand. One of the most asked questions about it is simple: what does it cost? Below are the current prices, what you get per plan and where the limits are. We compare a Promptwatch alternative separately, so this page stays about price.

We make GreatCompany, a competitor of Promptwatch. We have an interest in you choosing us. That is why this article sticks to the facts and points to their own pricing page, so you can check everything.

Promptwatch prices in 2026

As listed on Promptwatch’s pricing page in October 2026, Promptwatch works with three self-serve plans plus an Enterprise plan on request. These are the monthly prices:

Plan	Price per month	Projects	Prompts	Responses
Essential	$95	1	50	6,000
Professional	$245	2	150	18,000
Business	$579	5	350	42,000
Enterprise	On request	Custom	Custom	Custom

With annual billing the monthly price is lower.

What do you get for $95 a month?

The Essential plan is the entry level. For that you get:

• 1 project (so 1 brand or website)
• 50 prompts tested daily
• 6,000 responses a month
• 5 AEO articles (content their agent writes for you)
• Tracking of 4 AI models, chosen from ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta Llama, DeepSeek and Grok, among others
• Country-level tracking
• Crawler logs, a knowledge base, and API and MCP access

What you do not get on Essential: city- and state-level tracking, agent analytics and more than one project. For those you move to Professional at $245.

Where the plan limits really are

Price alone says little. These three limits decide in practice whether a plan fits:

Number of projects. Essential gives you one. If you are an agency with several clients, Essential is too small by definition and you quickly end up on Business ($579) for five projects.

Number of prompts. 50 prompts sounds like a lot, but if you track several services, regions or product categories, it runs out fast. Think carefully about which prompts to track before you choose a plan.

Number of models. You track 4, from a longer list. For most US businesses ChatGPT, Google AI Overviews, Gemini and Perplexity matter most, so 4 is usually enough. If you also want DeepSeek or Grok, it gets tight.

City- and state-level tracking. For a local business in the US, answers often differ per city. That level of tracking starts at Professional.

Is Promptwatch worth the investment?

Honest answer: that depends entirely on who you are.

Worth it if you are an international brand or an agency with several markets and languages. Promptwatch is a mature platform with crawler logs, agent analytics, conversion tracking, shopping insights, content gap analysis and a content agent that writes articles. They say they have more than 1,780 customers and they score 4.7 out of 5 on G2.

Less logical if you are a freelancer or a small local business that mainly wants to know whether ChatGPT names you for a handful of questions. Then you pay $95 a month for 1 project and 50 prompts, and you will not use many of the heavier features.

Promptwatch compared with GreatCompany

For completeness, and with the caveat that we compete with them: GreatCompany charges $49 a month for Pro or $99 for Automatic (for WordPress) and measures ChatGPT, Gemini and Perplexity. That is narrower than Promptwatch, and that is a deliberate choice: we aim at small businesses and the agencies that serve them, not at international enterprises. On Automatic we also apply the improvements on your WordPress site.

A fact that surprises people: Promptwatch B.V. is a Dutch company, just like GreatCompany’s parent company. The difference is not where the company is based but audience, scope and price.

To see the features side by side, see our direct comparison in Promptwatch alternative. For a broader view, see the best GEO tools, where we also cover Profound, Peec AI and Otterly.ai. What you get for that money in practice is in our Promptwatch review.

What to do first, whatever you choose

Whichever plan or tool you are considering: start by knowing where you stand. If you do not know which questions you are named for now and which not, you cannot judge how many prompts or projects you need. Ask ChatGPT a few of your customers’ questions by hand, read the GEO optimization plan for the approach, or join the GreatCompany waitlist for the automated check when we open in the US.